Fear of Missing Out

(FOMO)

The anxiety that drives people to buy an asset because its price is rising quickly.

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What is FOMO?

Fear of Missing Out, or FOMO, is the pressure to act quickly so as not to miss a perceived opportunity. In markets, it often strikes during rapid price rises.

Why it matters

FOMO can lead people to buy without fully considering the risks, sometimes near a peak. Recognising the feeling is a useful step in making calmer, more considered decisions.

Related terms

Slang for holding an asset firmly through ups and downs.

A common reminder to investigate a project independently before making decisions.

A contract whose value is based on an underlying asset.

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Your Luno app makes investing straightforward, with a clear and intuitive app experience we know you’ll love.